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Director Nicolai Iuul
PhotographerJames Lipman
Co-ProducersRacing Cowboys
MC20 FUORISERIE EDITION FOR DAVID BECKHAM: A LOVE LETTER TO THE MAGIC CITY OF MIAMI
A love letter written to the magical city of Miami; this is the story of how David Beckham’s customised MC20 Fuoriserie Edition was born.
Our Approach
Studio 99 captured David on his journey as he personalised his MC20 with the help of the Maserati Centro Stile. Designed for Miami, his second home city, Studio 99 shot David as he weaved through its streets from dusk till sunrise, passing some of Miami’s most stunning landmarks. With a black and pink chromatic dichotomy, David’s MC20 dazzles in this magic city, as well as subtly reflecting the colours of his US soccer club.
Throughout 2021, Studio 99 captured and crafted footage and imagery of the story behind David’s initial design process in Modena, home to Maserati, through to driving the MC20 for the first time in Miami. As a full service production company, Studio 99, in conjunction with its collaborators, created the film and photography assets for amplification across all platforms.
