AIA X SPURS

Our Approach

In this series of films, we captured David Beckham as he collaborated with Tottenham Hotspur. Together they delivered AIA’s important messages to the world: how to maintain good mental and physical health, how to keep fit and nutritionally balanced and why it’s time to wake up to the power of sleep. In this production, we explored Spurs’ academy, training complex and stadium as David, Jose Mourinho and the stars of Spurs such as Son Heung-min and Lucas Moura reveal their fitness and nutrition regimes, as well as how best to handle the mental pressure of performing as elite athletes on a world stage.

As a full service production company, Studio 99 created a series of film and photography for AIA, for amplification across all platforms. These assets were crafted to encapsulate the individual and team approach to health and wellbeing, with a focus on the crucial role of sleep.