Studio 99
PhotographerLachlan Bailey
DirectorPete Gibbons
FeaturingDerek White


For the launch of his first Eau De Parfum collection David Beckham sets off on of one his greatest passions; exploring open roads with his friends.

Our Approach

Studio 99 presents an extension to the David Beckham Fragrance portfolio with David revealing his most personal product yet, a curated line of three long-lasting eau de parfums. To reflect the three fragrances, this campaign was shot on the open roads of Oleta State Park in South Florida. Here, we captured David and Derek White as they bike out of Miami city into Aromatic Green spaces on the open road; they then journey to earthier, dustier dirt tracks with Refined Woods shades; and ultimately reach the sea with its rocks and sandy beaches representing our final destination of Infinite Aqua.

As a full service production company, Studio 99 created the film and photography assets for amplification across all platforms. Our behind the scenes footage captures David, world-class photographer Lachlan Bailey and the crew as they shoot photography and film celebrating these evocative scents that not only reflect David’s own life but also the craft of artisanal perfumery.

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