Beckham X Zidane for EA Sports FC

Our Approach

Working together with Oneighty, Studio 99 captured French football icon Zidane at his Z5 facility, where FC Futures will aid with funding to help the development of young footballers and to support coaches. Joined by good friend and fellow Galactico, David Beckham, Zidane and EA SPORTS launched details of the new FC Futures programme for the children in his local community in the South of France. Enjoying a dream kickabout with two Real Madrid legends, the local children benefitted from the new FUTURES initiative dedicated to greater pitch access and transportation, as well as providing a suite of innovative training materials.