SS22 Eyewear by David Beckham
Launching the new Eyewear by David Beckham collection for Spring Summer 2022, Studio 99 tells the story of Italy as a travel destination, exploring the coastline’s awe-inspiring landmarks.
As a full service production company, we sought to create film and photography assets that focused on Italy and captured its feeling and scenery through the concept of ‘The Traveller’.
Taking inspiration from iconic movies filmed in Italy and global icons, both past and present, that featured in them, Studio 99 captured assets for amplification across all platforms as well as behind the scenes footage.
This being David’s fourth collection with Safilo, Spring Summer 2022 is both stylish and bold, while remaining true to its classic aesthetic.